Personalising merch for BOSS

Last week I was at the Village Outlet in Wertheim. The BOSS brand was offering its customers a special shopping event, with exclusive offers, DJ, drinks and a goodie bag that included two pieces of merchandising that I was responsible for customising.

The star product were the raffia beach bags with the BOSS logo on them, to which I gave a personal touch, making each of them a unique piece, using fashion drawings that I painted on the spot. I used photos from the brand's latest collections as a reference. And as material various special products for painting on textile.

There were also dark metallic bottles that I personalised with the names of the clients. But the truth is that the bags were more in demand (and it was more fun to paint them than to put names on bottles) and they kept me busy all afternoon.

We had done some tests with other bags of different material than the ones we ended up using, so it was a bit improvised. But the truth is that I like the result even more than with the originally planned bags.

Thanks to BOSS and the Village Outlet for choosing my work for this event. It allowed me to get to know a part of Germany that I didn't know and which enjoys a wonderful landscape on the banks of the Main.

If you also need bespoke illustrations for your project, your merchandising or your product, please don’t hesitate to contact me and ask for a quote. You can see other of my drawings for clients here.

clients, fashion, illustrations, my illustrations, event, live sketchVirginia RomoAlsterhausfashionillustration, illustration, live sketching event, marketing, PR event, luxury, merchandising, personlasing, personalisiert, bags, raffia, BOSSComment